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The new trend in dating sites built exclusively for Christians may have emerged long after their general market analogs but they make few strides in avoiding the same pitfalls.

As usual, the Christian sub-culture is a step behind and not an inch deeper—from music to books to fashion trends, and now online dating.

Christian dating sites are quick to invoke spiritual and even Biblical references in an effort to capture new users, but these marketing ploys are often taken so far out of their original context that they have been emptied of almost any meaning.

When I discovered the site, I tweeted about it and received the following reply from Barnabas Piper, son of reformed paragon John Piper: His response seems to echo my feeling that these sites and the Christians who engage in them might not be thinking as deeply as one might assume.

Images of kissing and hand-holding flutter across the screen as a male voice sings, “Someday he’ll call her, and she will come running.

And fall in his arms, and the tears will fall down, and she’ll pray: I want to fall in love with you.” At first viewing, the spot is wildly effective.

After all, they are operated by marketers, not theologians.

The site is owned by Beverly Hills-based Spark Networks.

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