Elucidating the mashup hype

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Apart from the IT department, the end users participate in the development of business applications by composing their own work environments based on their continuously changing needs.Furthermore, organizational key drivers, technical challenges and inhibitors are discussed to assess the potential business value and explain the emerging expansion of Mashup platforms in companies.Enterprise Mashups enable users to create customized applications to easily find and transform business information and functionalities, as well as collaboratively share pre-built Mashup applications.Therefore, the concept of Enterprise Mashups integrates Web 2.0 technologies and principles with well-established paradigms such as Enterprise Information Integration, Business Intelligence, and Business Process Management.For instance, market research companies like Gartner () confirm a high economical significance of EM and forecast a growing relevance of this paradigm in the coming years.Furthermore, recent scientific work also emphasizes the importance of Mashup platforms as an extension of enterprise integration infrastructures and a supplement to service-oriented business architectures and classical business intelligence platforms (see, e.g., Bitzer and Schumann ).Currently, several Enterprise 2.0 platforms are beginning to emerge.This paper introduces Enterprise Mashup technology as a means to improve IT alignment of individual work processes and changing business needs.

This new generation of web-based enterprise platforms significantly influences application development and use.Section The first step in the literature selection process was conducted to identify a comprehensive list of literature sources.We started off by taking the top journals based on the VHB-JOURQUAL2 (Schrader and Hennig-Thurau ) journal ranking.The emerging technology of Mashup systems extends this paradigm by enabling knowledge workers to go beyond static publishing fostering the creation of customized, situational applications through the combination of web-enabled, third party resources in a dynamic way.Increasingly, enterprises are now taking Enterprise Mashup (EM) technology seriously.

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